A recent survey conducted by GreenPepper and Media-Screen of nearly 500 consumers and corporate executives showed that seventy-five percent of respondents indicated that efforts seem more credible when endorsed by environmental groups that have programs designed to have a direct impact on local communities. In addition, most companies interested in going green have not figured out which environmental groups they should partner with, citing lack of trust or common goals, and uncertainty on which NGOs to seek out.
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Companies in all sectors now feel constituent and competitive pressures to launch green programs, as markets across the globe acknowledge their ability to seriously effect the environment and climate These companies, including many sophisticated Fortune 1000 firms, have little experience in managing green issues in a positive, proactive way. Worse, many feel they could actually harm their reputations by talking about the changes they're making because they don't fully understand the issues or know the green sectors key influencers. To further complicate this arena, a new industry focusing on alternative energies is burgeoning, with investment in clean technology growing 78 percent between 2006 and 2007.
To meet the needs of both legacy companies and green start-ups, Peppercom launched GreenPepper, a green communications practice. We develop comprehensive communications strategies for clients that include:
- Creating a branded roadmap for legacy companies that want to build a green strategy.
- Engaging the NGO communities on behalf of clients.
- Launching new companies and building credibility for new technologies.
GreenPepper works with several environmental and energy experts who advise on our clients' business practices. One of these experts is Garvin Jabusch, founder and partner of Green Alpha Advisors and consultant to the Sierra Club Stock Fund.
